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Friday, January 9, 2015

5 Stupid SEO Mistakes You're Making Right Now

5-stupid-SEO-mistakes


Raising awareness of the business remains main goal of the business owner always. You try to keep your social media accounts active and filled your content with effective content on the website but, still you fail to get desired results why? You are not doing something correctly and this remains the reason for the low sales number. You will get plenty of information on the internet about SEO tips but, few articles available on the internet will address the mistakes done in SEO marketing. When you know these mistakes, you can pin point the problem and take action where the improvement can be made.

Failing To Measure 

As business owner it is important measure the outcome of every task you perform. Failing to measure your SEO tips is just stupidity. You should monitor SEO campaign effectively and measure it to determine return on investment. If you see your large efforts in SEO failed, you can take a step back and check why it did not work. As you continue to monitor and measure the performance of SEO, you can make the changes each time you launch new SEO campaign, you can make the changes and see which make the big difference.

Crappy Link Building 

Google ranking algorithm highly depends on in bound linking. Just building thousands of links by SEO companies will not give you good rankings. If these links are not qualitative, you might be penalized by the Google as well after that, your website will not be present in the searchresults. Link building should be done positively in order to achieve positive results. One such good way to build positive link building is guest posting. 

Improper Keyword Use

Before the days of Google penguin and panda updates, business would benefit highly by creating the website with keyword stuffing.   This resulted in high ranking of the website because the Google algorithm was not sophisticated enough to detect manipulation. Just keyword stuffing will give no use after Google penguin and panda updates. Now, you should focus on writing sharable content invites conversation and engagement is a much more effective and productive.

Failing to Focus on Conversion

Most of the business owners concentrate on traffic rather than conversion rate optimization.  Both the traffic and conversation rates are important and they rely on each other. The content you share on the website should not only introduce your brand to the customers but also motivate them to buy your product. The ultimate goal of sharing the content online is to generate traffic and increase the conversion rates.

Publishing Crappy Content 

Many of the business owners know the importance of quality content on SEO but, they ignore the fact. Some indicators used by Google to measure quality content include length of the articles, links to trusted sources, inclusion of videos and images and proper grammar and spelling.
photoAbout Guest Author
Pinky Sharma is Professional Blogger & writer, who has been writing Articles, Guest Posting, Blog Post for long time for http://www.guestpostingindia.com/ ! View Pinky Sharma’s more valuable post at http://www.guestpostingindia.com/blog/

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